At Supreme Roadways, we are committed to protecting your privacy and ensuring the security of your personal information in compliance with applicable Indian data protection laws.
Updated May 29, 2026
1. Introduction
This Privacy Policy describes how Supreme Roadways, a sole proprietorship owned by Paramesh K H ("Supreme Roadways", "we", "our", "us") collects, uses, shares, protects, and otherwise processes your personal information through our website supremeroadways.com ("Platform"), including the related mobile site and mobile application.
We provide goods transport and logistics services primarily within India. Your personal data will be stored and processed exclusively in India in compliance with the Digital Personal Data Protection Act, 2023 ("DPDP Act"), the Information Technology Act, 2000, and other applicable data protection laws. By visiting this Platform, providing your information, or availing our services, you agree to be bound by this Privacy Policy and our Terms and Conditions.
2. Information We Collect
We collect personal information that you provide to us, that is generated through your use of our services, and that we receive from third parties. The categories of information we collect include:
A. Information You Provide
Identity information: Name, business name, designation
Contact information: Mobile number, email address, billing and delivery addresses
Identity verification: GST number, as provided during booking or account registration
Consignment details: Nature of goods, declared value, quantity, weight, packaging details, invoice number, e-way bill number
Transaction information: Booking details, freight charges, payment preferences, bill type (Paid / To Pay / On Credit)
B. Information Collected Automatically
Device and browser information: IP address, browser type, operating system, device identifiers
Usage data: Pages visited, time spent on Platform, features used, referring URLs
Cookies and similar technologies: We use essential cookies to maintain session state and Platform functionality
Location data: General location based on IP address (we do not collect precise GPS location through the Platform)
C. Payment Information
When you make online payments through our Platform, payments are processed by our authorized RBI-registered payment gateway and payment aggregator partners. We do not collect, store, or process your card number, CVV, UPI PIN, or bank account credentials. Our payment partners handle all sensitive payment data in compliance with PCI DSS standards and RBI tokenization guidelines. We only receive and store a transaction reference number, payment status, and the amount paid.
3. How We Use Your Information
We use the personal information we collect for the following purposes:
To provide, operate, and maintain our goods transport and logistics services, including booking, tracking, and delivery of consignments
To process and verify payments for freight charges and issue receipts and GST invoices
To communicate with you regarding your consignment status, delivery updates, booking confirmations, and payment receipts via SMS, email, or phone
To verify your identity and prevent fraudulent, unauthorized, or illegal activities
To comply with legal obligations under GST laws, the Carriage by Road Act, 2007, and other applicable regulations
To maintain records of transactions as required by law for audit, tax, and regulatory compliance
To respond to your queries, complaints, and support requests, and to provide grievance redressal
To improve our Platform, services, and user experience through analytics and feedback
4. Legal Basis for Processing
We process your personal data on the following legal bases under the DPDP Act, 2023 and other applicable laws:
Consent: Where you have provided explicit consent for specific processing activities (e.g., receiving promotional communications)
Contractual necessity: Where processing is necessary for the performance of the contract of carriage and delivery of our transport services
Legal obligation: Where processing is required to comply with applicable laws including GST, transport regulations, and payment processing requirements
Legitimate interest: Where processing is necessary for purposes such as fraud prevention, security, network stability, and business improvement
5. Sharing of Your Information
We do not sell your personal data. We may share your information with the following categories of recipients:
Payment partners: RBI-authorised payment gateway and payment aggregator partners for processing online payments. These partners process data in compliance with PCI DSS and RBI guidelines. Refer to the respective partner's privacy policy for details on their data practices.
Branch network: Consignment and delivery information may be shared with our branch offices and delivery personnel for the purpose of executing the transport service.
Government and regulatory authorities: We may disclose information when required by law, regulation, court order, or legal process, including to GST authorities, transport regulatory bodies, and law enforcement agencies.
Service providers: Third-party technology and infrastructure providers who assist us in operating the Platform and delivering services, subject to contractual confidentiality obligations.
6. Data Security
We implement industry-standard technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.
All online payment transactions are secured with 256-bit SSL encryption. Payment data is processed by our authorized payment gateway partners (PCI DSS compliant).
Access to personal data within our organization is restricted to authorized personnel on a need-to-know basis.
We regularly review and update our security practices to address emerging threats and maintain compliance with applicable standards.
While we strive to protect your personal data, no method of transmission over the internet or electronic storage is 100% secure. You are responsible for maintaining the confidentiality of your account credentials.
7. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required under applicable law.
Transaction records, bills, invoices, and GST-related data are retained for the period prescribed under the GST Act and Income Tax Act (currently 6 to 8 years from the date of transaction).
Consignment and delivery records are retained in accordance with the Carriage by Road Act, 2007 for the purpose of resolving claims and disputes.
We may retain anonymized or aggregated data for analytical and research purposes even after deletion of your personal data.
8. Your Rights
Under the DPDP Act, 2023 and applicable data protection laws, you have the following rights:
Right to access: You can request a copy of the personal data we hold about you.
Right to correction: You can request correction of inaccurate or incomplete personal data.
Right to erasure: You can request deletion of your personal data, subject to legal retention obligations (e.g., GST records, pending consignments or disputes).
Right to withdraw consent: You may withdraw consent for processing activities that are based on your consent. Withdrawal of consent will not affect the lawfulness of processing prior to withdrawal.
Right to nominate: Under the DPDP Act, you may nominate another individual to exercise your data protection rights in the event of your death or incapacity.
To exercise any of these rights, please contact us using the details provided below. We will respond to your request within the timeline prescribed under applicable law.
9. Cookies and Tracking Technologies
We use essential cookies and similar technologies to operate and maintain the Platform's functionality, such as maintaining your session and remembering your preferences. We do not use cookies for targeted advertising or cross-site tracking. You can manage your cookie preferences through your browser settings. Disabling essential cookies may affect the functionality of the Platform.
10. Third-Party Links
The Platform may contain links to third-party websites or services, including our payment gateway partners. This Privacy Policy does not apply to those third-party services. We encourage you to read the privacy policies of any third-party services you access through our Platform.
11. Children's Privacy
Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal data from a child, we will take steps to delete such information promptly.
12. Consent
By visiting our Platform, providing your information, or availing our services, you consent to the collection, use, storage, disclosure, and processing of your information as described in this Privacy Policy. If you provide personal data relating to other individuals (e.g., consignee details), you represent that you have the authority to do so.
You may withdraw your consent at any time by writing to us at the contact information below with the subject line "Withdrawal of consent for processing personal data". Withdrawal of consent will not be retrospective and will be subject to our legal obligations and the Terms and Conditions.
13. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will indicate the "Last updated" date at the top of this page. Significant changes will be communicated through the Platform or by email. Continued use of the Platform after such changes constitutes acceptance of the updated Privacy Policy.
Grievance Officer
For any questions, concerns, or grievances, please contact our Grievance Officer: